The Slovenian Tourist Board (STB) has announced that the country is now ready to welcome tourists once again, and is thus stepping up promotional activities to gain more of the much-anticipated post-epidemic boom in travel, as people rush beyond the boundaries set by restrictions to limit the spread of COVID-19 in the wake of the successful roll-out of vaccination programmes.
While anyone arriving now will still face limits with regard to where they can stay, with hotels allowed to offer no more than 30 rooms, and where they can eat and drink, with indoor dining still involving distancing, things do seem to be moving in the right direction.
STB is playing to Slovenia’s strengths when it comes to post-epidemic travel, promoting the great outdoors along with the exercise, fresh air and general healthy living that go with it.
As Maja Pak, director of the STB, puts it:
The first steps towards the resumption of tourism give us hope for a quick re-establishment of tourist flows and the recovery of tourism as one of the most important industries. Throughout the crisis, the Slovenian Tourist Board has carried out situation-adapted communication activities on foreign and domestic markets, which have now been upgraded and strengthened, as the restrictions have released. In the light of changed travel habits, guests are in search of a non-mass, healthy and safe holiday destinations. Therefore, active experiences in unspoiled nature are being highlighted, a tourist product that has the most potential for the recovery of tourism.
Health is becoming an increasingly important value as well, so we also pay special attention to the product health and well-being. Slovenia is also the holder of the European Region of Gastronomy 2021 title, which means that we also focus on inviting domestic as well as foreign guests to discover unique gastronomic experiences. Of course, safety plays a major role when choosing a holiday destination, this is why Green&Safe brand has been launched, which present safe and attractive experiences in Slovenia.
In addition to foreign visitors, STB is also promoting staycations among Slovene’s with the Zdaj je čas. Moja Slovenija (The Time is Now. My Slovenia).
Anyone thinking of making a trip to Slovenia in the near future is advised to check out this website which has a good summary of the various criteria you need to meet in order to cross the border and avoid quarantine, with even more details provided here if needed.
There’s also an online app – in English – to guide you through the various restrictions. Just click here then scroll down to start the process, and find out if you’ll be able to enjoy a stay on the sunny side of the Alps.