The Ljubljana-based design agency Formitas, led by creative director Blaz Ritmanič, has won the 11th international Plaktivat competition for its poster on the issue of domestic abuse and violence against women. The competition was organised in co-operation with TAM TAM and Društvo SOS telefon (the SOS Telephone Society) to use visual means to highlight the unacceptability of such violence, and to alert women that an organisation exists which can help and is just a telephone call away (on 080 11 55).
Related: Domestic violence remains common in Slovenia
The contest received 336 entries from 191 artists and agencies, 61 from Slovenia and 130 from abroad, with representatives from 31 countries, including Algeria, Mexico, Thailand, Romania, China, Iran, the United States, Finland, Russia, Poland and Zimbabwe.
Related: More work needed to stop violence against women and the disabled
The winning entry, as shown with this story, will be displayed around Slovenia on Tam-Tam billboards until February 2019. The words Ljubil te bom mean “I love you”, while when the first two letters are hidden the phrase become Ubil te bom, or “I’ll kill you”. This visual play on words is intended to show the transition from psychological to physical violence, and the hidden nature of the issue.
You can learn more about Formitas here, while TAM TAM’s site is here, and Društvo SOS telefon has an English language site here.