However, despite Slovenia’s rapid growth the value of its brand was well below the leader of the emerging group, Poland, at US$654 billion and ranking 23rd globally, in comparison to Slovenia's rank of 62nd, just behind Panama and ahead of Sri Lanka. With regard to other ex-Yugoslav nations, Croatia was valued at US$42billion (ranking 77th) and Serbia US$40 (80th), while the others were not included in the study, which only follows 100 countries.
The top 5 nation brands in the world were rated as the United States (US$25,899 billion), China (US$12,779), Germany (US$5,147), the United Kingdom (US$3,750 billion), and Japan (US$3,598 billion).
As noted above, a PDF of the full report can be found here.
